I know that link building is hard. That’s why I don’t do that sort of thing for a living. But if you’re going to do it, at least try to do it right. And by that, I mean: don’t spam people, and when trying to pitch bloggers in a personal manner, don’t try to automate “personal.”
Case in point: It’s great to actually check out someone’s blog, determine it’s a good fit for your client (or your own site), and let the blogger know you’ve done a little research by mentioning one of their posts that you found to be relevant to the site you want them to link to. Get this part wrong, and it’s obvious you’re just faking it – and that almost never goes well.
Here’s the bad link request that inspired this post. (And I’ll spare you the broken HTML that displayed in the body of the email when I received it.)