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Christina Gleason, M.A., Digital Media Creator

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Google Says Quality is Dirt Cheap, Don’t Hire Copywriters

June 10, 2009 By Christina Gleason 65 Comments

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According to Matt Cutts of Google, Internet marketers should avoid the unethical practice of buying links by paying a few pennies to the folks who complete tasks via Amazon Mechanical Turk and scoring free links from their efforts. Let me rephrase that: Google says it’s wrong to pay for other people to link to your website, but it’s totally cool to score hundreds or thousands of links – not by paying a professional copywriter to create an awesome resource for you – but by spending about 20 bucks for a handful of people to perform cheap labor for you with Amazon Mechanical Turk. Don’t believe me? Watch this video.

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Filed Under: content creation Tagged With: blogging, content creation, Google, paid links, quality, SEO writing, Web content, writing services

Blogger Brand Advocate for Hire

May 28, 2009 By Christina Gleason 5 Comments

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Yeah, I’m going there. I love to watch @graywolf get his panties in a bunch about paid links and sponsored reviews, especially in light of the proposed FTC regulations. I love it mostly because I agree with him. I’m totally in the “white hat” camp – anything I work on is done with Google’s rules in mind. It’s smart business. But yeah, I think their whole ruling on paid links sucks because of the glaringly obvious double standards. I do the whole no follow thing when I review products, but I wish I didn’t have to. I disclose when I’ve received products for free, and I’m pretty honest. I mean, look at my Zarbee’s cough syrup review.

I’d like to officially announce my availability for brand advocacy for products and services I already love. Since I already love them, there’s no conflict of interest that might arise from being compensated for promoting products I might not personally believe in. (I’m not into that whole fake thing. I’d like to protect my personal integrity, thank you very much.)

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Filed Under: blogging Tagged With: blogging, paid links, product reviews

Do Bloggers Even Know They’re Breaking Google’s Rules?

March 4, 2009 By Christina Gleason 37 Comments

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Before my introduction to the world of Internet Marketing, I had never even heard of a no-follow link. I’ve been blogging for a few years, so it’s not like I’m a complete Web noob.  But as a blogger who just wanted a place to write about her son and her obsession with LOST, I didn’t even know the Google Webmaster Guidelines existed.

I’m not unique in this.

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Filed Under: blogging Tagged With: blog posts, blogging, Google, paid links

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