I just received a press release in my email for a product that urges me: “Turn your dud into a dude.”
We’re going to gloss over the fact, for the moment, that this was sent to me as a press release I’d like to “share with my readers.” We’re going to gloss over the fact that I am a blogger, not a press release distribution service.
No, we’re going to focus on the bad copywriting involved in just the subject line of this email.
I hadn’t even opened the message, and they had already rubbed me the wrong way. I clicked on it just to see what this was all about. I’m not going to out the product being pitched to me via a press release template that didn’t even have the courtesy of prefacing itself with my name, though I’m sure you could Google it if you really wanted to.
There are two basic things that the tagline got wrong here: